AdChoices AdChoices Icon

AdChoices is the Canadian self-regulatory program for online interest-based advertising (also called online behavioural advertising), designed to give consumers a better understanding of, as well as greater control over, the ads that are displayed to them based on their online interests. The Digital Advertising Alliance of Canada (DAAC) is the Canadian non-profit organization that oversees this industry-wide program.


Have you noticed this blue triangular icon across the web? Learn more about the icon by reading through our website. You will also find our opt-out tool, which will help you manage the advertising cookies found in your browser.


Learn what it takes to participate in our program. Review the self-regulatory program’s principles and register today!


Learn more about the industry associations that brought this program to Canada and about the self-regulatory program’s growth internationally. Looking for a list of companies participating in the program? Find it here!

About The AdChoices Icon

AdChoices icon Learn more about interest-based advertising and the blue triangular icon you may have seen on websites and online ads.

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The AdChoices Program Is Increasingly Worldwide

Worldwide DAAs